Recently I came across the term ‘Customer LMS’. Initially, I confused ‘Customer Training’ with ‘Customer LMS’, but then later I understood the difference. So I thought this post might help clarify what Customer Training is.
A customer LMS is a learning management system that prioritizes the needs and preferences of its users, typically focusing on delivering a more engaging, intuitive, and effective learning experience.
Honestly? Sounds like a marketing term some company came up with to try and make themselves sound different and better than the competition.
In other words, utter BS.
Wouldn’t a customer LMS be a subset of your LMS created for your customers?
I.e. You set up an account with an LMS provider and one of your customers is an organisation with their own students, so you set them up with a customer LMS.
Hmmm… that sounds a lot like a Learning Experience Platform (LXP). Most LMSs should try to be LXPs, but they don’t end up being very effective at it.
Truth is, all corporate LMSs should be able to be customized to your user base, whether it’s customers, partners, or employees. You don’t need a “customer LMS” specifically
Any LMS should prioritize the needs of its users, that’s the purpose of any product; to meet the needs of its users/buyers. I call marketing BS.
Probably difference in the pricing model. It’s hard to budget for external users on a per active monthly user basis. If you are using an LMS for employees you know your count. For customers it’s more unpredictable expense. Flat monthly fee is easier to budget for. Plus it doesn’t tie into HR system for compliance, onboarding training etc. Most organizations will not allow external to organizations to log into an internal LMS.