I’m a Thinkific Expert – Ask Me Anything About Building and Growing Online Courses

Learning Resources Suggestions Forum
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Hey eLearning community, I’ve been answering posts here about Thinkific and thought I’d do an AMA. I’m an expert with Thinkific and have spent years helping small businesses and creators with their training programs. Whether you’re just starting or looking to level up, I’m here to answer any questions about building, launching, and marketing online courses!

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Are you an affiliate of Thinkific?

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TATIANA said:
Are you an affiliate of Thinkific?

Yep, affiliate and Thinkific Expert.

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What are some of your strategies for marketing and selling courses? What about monetizing strategies and B2B? Are there specific tools in Thinkific that are better than competitors?

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TomHenry said:
What are some of your strategies for marketing and selling courses? What about monetizing strategies and B2B? Are there specific tools in Thinkific that are better than competitors?

Great question! B2B selling has a longer sales cycle but is great if you have relationships with companies. People sell B2B by offering seats to companies for training, saving them time and money. Once you sell to one company, leverage LinkedIn to build more connections. B2C is shorter and involves webinars, e-books, and coaching. Thinkific Plus is great for B2B with automated reporting and group enrollment.

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@acetrent
Thanks for the thorough reply. I will check it out.

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This is a complete misstatement of how B2B course sales works. Companies typically buy courses in libraries that are SCORM compatible. Very few are going to subscribe to a course on Thinkific.

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Evans said:
This is a complete misstatement of how B2B course sales works. Companies typically buy courses in libraries that are SCORM compatible. Very few are going to subscribe to a course on Thinkific.

My previous client sold seats… it’s different for everyone. Companies do use Thinkific for training, especially with Thinkific Plus.

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@acetrent
It’s not different for everyone. Companies generally buy libraries of SCORM courses.

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B2B is very relationship-driven. The client had built relationships through in-person training and moved to digital. I’m here to add value and share experiences, not sell anything.

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acetrent said:
B2B is very relationship-driven. The client had built relationships through in-person training and moved to digital. I’m here to add value and share experiences, not sell anything.

Of course, you want people to think these opportunities are common. They’re not.